image: theFIVE10/JC

Tom Shimura, aka Lyrics Born, has been making music for more than three decades. And while that may be enough for most artists, the east bay native is not content to rest on his laurels in his pursuit of making incredible music. With his fourteenth album, Vision Board getting ready to be released via his own indie label, Quannum Projects, the MC and part-time actor is feeling the pressure to stay in the conversation.

JC got a chance to sit with Lyrics Born to talk about the east bay music scene, how hip-hop has changed what it means to be an entrepreneur in the music industry, and how he’s used technology to stay connected with fans. All of this and much more on theFIVE10 Podcast!